Traction GTM & RevOps — From AI-powered strategy to predictable pipeline.
The AI GTM stack is here. Most cloud companies are still selling like it's 2022.
Fractional CRO, GTM, and RevOps leadership for cloud companies ready to build an AI-powered revenue engine — without the wrong full-time hire.
Retainer engagements are selective — by invite only
Fractional CRO
Board-level commercial leadership. Own the revenue number without the full-time overhead.
Fractional VP Sales
Senior sales leadership embedded in your team. Hire, coach, build process, close.
GTM Lead
End-to-end go-to-market strategy and execution for the AI era. ICP to pipeline, positioning to revenue — with the tools that actually work in 2026.
RevOps & Stack Setup
Clay, Salesforce, and the AI-native GTM stack — built for the way cloud companies sell in 2026.
Commercial Traction — Course Coming Soon
75% OFF for early adoptersWhat We Do
Senior expertise.
Without the overhead.
Traction GTM & RevOps engagements are embedded, selective, and outcome-driven. You get the experience of a senior practitioner without the cost and risk of a full-time hire.
Apply for an EngagementFractional CRO
Board-level commercial leadership. Own the revenue number without the full-time overhead.
Fractional VP Sales
Senior sales leadership embedded in your team. Hire, coach, build process, close.
GTM Lead
End-to-end go-to-market strategy and execution for the AI era. ICP to pipeline, positioning to revenue — with the tools that actually work in 2026.
RevOps & Stack Setup
Clay, Salesforce, and the AI-native GTM stack — built for the way cloud companies sell in 2026.
Pipeline Architecture
Build the AI-powered outbound and inbound engine — Clay workflows, AI SDRs, and intent data — that generates predictable, qualified pipeline.
AI GTM Audit
A full review of your current GTM stack and motion — identifying where AI tools (Clay, AI SDRs, intent data) can replace manual effort and compound results.
Sales Enablement
Battlecards, objection handling, demo frameworks — everything your AEs need to close.
The Practitioner
15 years inside cloud.
Now in your corner.
Lee Wagner spent 15 years as the first commercial hire at the cloud companies that defined modern GTM — Cloudyn (acquired by Microsoft, became Azure Cost Management), Spot.io (acquired by Flexera), Zesty, and OpenOps. He has built AI-powered revenue engines, deployed Clay and AI SDR workflows at scale, and led the commercial function from zero to Series B. He is a Clay Certified practitioner, RevGenius member, and Gartner Peer Insights Ambassador. His current focus is helping cloud companies build the AI GTM stack that compounds — before their competitors do.
17,000+ followers on LinkedInEmployee #1 in Sales — Spot.io (acq. Flexera) · $1B+ raised
Employee #1 in Sales — Zesty · Series B cloud optimisation
GTM Lead — Cloudyn (acq. Microsoft, became Azure Cost Management)
US Market Launch — Strategic Blue · AWS cost management
Strategic Advisor — OpenOps (open-source FinOps automation)
Gartner Peer Insights Ambassador · RevGenius Member · Clay Certified · ZoomInfo Champion
Retainer Pricing
Fractional leadership. Fixed monthly investment.
Engagements run on a monthly retainer. No long-term lock-in. Cancel with 30 days' notice.
Get the relationship working
Starter
For early-stage companies that need GTM clarity and a commercial foundation.
Build a systematic motion
Growth
For scale-ups that need embedded commercial leadership and execution.
Scale globally
Scale
For companies that need a fractional CRO driving the full commercial function.
Also available: one-off strategy workshops and audits. Enquire.
Commercial Traction
The AI-Era Cloud GTM Playbook
14 modules. Built from 15 years of practitioner experience — available to early adopters at 75% off the full launch price.
What You'll Learn
Build a repeatable, AI-powered pipeline from scratch — not just tactics, but a system that compounds.
Position your product to win in a crowded market — with a message that makes buyers choose you.
Design a sales motion that fits your stage — inbound, outbound, AI-assisted, or partner-led.
Walk away with a complete commercial playbook your team can execute from day one.
Understand the AI GTM stack — Clay, AI SDRs, intent signals — and know exactly what to deploy and when.
Course Modules
What Commercial Leadership Actually Means
In a cloud company, commercial leadership is a discipline — not a title.
Defining Your ICP
The cloud buyer you're actually selling to — and how to find more of them.
Positioning in a Crowded Market
How to own a category when 50 competitors say the same thing.
Messaging That Converts
From features to outcomes — the framework that makes buyers act.
Building Your Sales Motion
Inbound, outbound, and partner-led — the right mix for your stage.
Sales Enablement
Arming your AEs to close faster with the right materials and frameworks.
Demand Generation vs. Lead Generation
What actually works in cloud — and what wastes budget.
The Fractional CRO Playbook
How to lead revenue without a full-time hire — and when to make one.
Pricing and Packaging
How to price cloud products for growth — and when to change the model.
Metrics That Matter
Pipeline velocity, win rate, CAC, NRR — the numbers that actually predict revenue.
Building and Scaling a Sales Team
When to hire, what to pay, and what good looks like before you do.
The Commercial Playbook
A complete template your team can execute from day one.
The AI GTM Stack
Clay, AI SDRs, intent data, and AI-assisted forecasting — the tools reshaping how cloud companies build pipeline in 2026.
RevOps in the AI Era
How AI is automating the RevOps function — from CRM hygiene to pipeline scoring to forecast accuracy — and what it means for your team.
Early adopter price — locked in forever.
Register your interest now. Payment link sent by email within 24 hours.
Who This Is For
Cloud companies that are past product-market fit and ready to scale revenue — without making the wrong full-time hire
Founders and CEOs who are personally running sales and need a system, not just hustle
VPs of Sales or CROs joining a cloud company and needing to build pipeline fast
GTM leaders who have closed deals but can't explain why some work and others don't
Operators preparing to hire their first AE who need to know what good looks like before they do
Glossary
Key terms, clearly defined.
The language of Traction can be opaque. Here are the terms that matter — explained with the depth a practitioner needs.
ICP
1 of 17 terms
Ideal Customer Profile — a precise description of the company (not person) most likely to buy your product and derive measurable value from it. A strong ICP defines firmographics (company size, industry, geography), technographics (stack, cloud maturity), and behavioural signals (growth stage, hiring patterns, funding). Without a locked ICP, every other GTM motion leaks.
Ideal Customer Profile — a precise description of the company (not person) most likely to buy your product and derive measurable value from it. A strong ICP defines firmographics (company size, industry, geography), technographics (stack, cloud maturity), and behavioural signals (growth stage, hiring patterns, funding). Without a locked ICP, every other GTM motion leaks.
17 terms
FAQ
Common questions
Work With Lee
Engagements are selective. Apply for an invite.
Traction GTM & RevOps works with a small number of clients at any one time. Tell us about your situation — if there's a fit, we'll be in touch within 48 hours.
Book a Call
Request an Invite
By invite only. Engagements are selective — we work with a small number of clients at any one time.